The "Pioneer Woman" is a popular lifestyle brand created by Ree Drummond, an American blogger, author, and television personality. She gained fame through her blog, which features recipes, cooking tips, and stories about her life on a ranch in Oklahoma. The brand has expanded to include cookbooks, a cooking show on Food Network, and a line of home and kitchen products. In addition to her culinary endeavors, the "Pioneer Woman" also encompasses a series of restaurants and a retail store in Pawhuska, Oklahoma. Drummond's relatable style and focus on family-friendly meals have made her a beloved figure in the world of food and lifestyle.