Pinoy rap is a genre of music that originated in the Philippines, blending traditional Filipino sounds with hip-hop elements. It often features lyrics in both English and Filipino languages, addressing social issues, personal experiences, and cultural identity. Artists use rhythm and rhyme to express their thoughts and connect with listeners. The genre gained popularity in the 1990s, with influential figures like Francis M and Gloc-9 leading the way. Pinoy rap has evolved over the years, incorporating various styles and influences, making it a vibrant part of the Filipino music scene. Today, it continues to thrive, attracting new fans and artists alike.