Phra Phum is a traditional spirit in Thai culture, often referred to as the "spirit of the land." It is believed to protect the land and its inhabitants, ensuring prosperity and safety. Many Thai households and businesses create small shrines, called spirit houses, to honor Phra Phum and invite its blessings. These shrines are typically adorned with offerings such as food, flowers, and incense. People often perform rituals to show respect and gratitude, believing that this will bring good fortune and harmony. The practice reflects the deep connection between the Thai people and their environment, emphasizing the importance of spiritual guardianship.