Pfeiffer Beach is a stunning coastal destination located in Big Sur, California. Known for its unique purple sand, the beach is surrounded by dramatic cliffs and offers breathtaking views of the Pacific Ocean. Visitors can explore the beach's rock formations, including the famous Pfeiffer Rock, which features a natural arch that frames the sunset beautifully. The beach is part of Pfeiffer Big Sur State Park and is accessible via a short drive from the main highway. It is a popular spot for photography, picnicking, and enjoying the natural beauty of the area. The beach is also known for its strong waves, making it less suitable for swimming.