Peugeot Sport is the performance division of the French automotive manufacturer Peugeot. Established in 1981, it focuses on developing high-performance vehicles and motorsport activities. The division is known for its successful participation in various racing events, including the World Rally Championship and endurance racing. In addition to racing, Peugeot Sport also produces sporty versions of standard models, enhancing their performance and handling. Notable vehicles include the Peugeot 208 GTi and the Peugeot 508 PSE. The division aims to combine innovation with driving pleasure, showcasing Peugeot's commitment to performance and engineering excellence.