Pets.com was an online retailer that specialized in pet supplies, founded in 1998. It became well-known for its aggressive marketing strategies, including a memorable advertising campaign featuring a sock puppet dog. The company aimed to provide a convenient shopping experience for pet owners by offering a wide range of products, from food to toys. Despite its initial popularity and rapid growth, Pets.com struggled to achieve profitability. The dot-com bubble burst in the early 2000s, leading to financial difficulties. Ultimately, the company ceased operations in 2000, serving as a cautionary tale about the challenges of e-commerce.