PETA, or People for the Ethical Treatment of Animals, is a nonprofit organization founded in 1980. Its mission is to promote animal rights and prevent cruelty to animals through various campaigns and educational programs. PETA advocates for veganism, opposes animal testing, and works to end the use of animals for entertainment, such as in circuses and zoos. The organization uses various methods to raise awareness, including protests, social media campaigns, and celebrity endorsements. PETA also provides resources for individuals interested in adopting a vegan lifestyle and encourages people to consider the ethical implications of their choices regarding animals.