The Pet Professional Guild (PPG) is an organization dedicated to promoting humane and force-free training methods for pets. Founded in 2012, it aims to provide resources, education, and support for pet professionals, including trainers, behavior consultants, and pet owners. PPG emphasizes the importance of positive reinforcement techniques to enhance the well-being of animals. PPG also advocates for ethical practices within the pet industry and encourages collaboration among professionals. The guild offers various membership options, educational materials, and certification programs to help members stay informed about the latest developments in animal training and behavior.