The Pet Industry Advisory Council (PIAC) is a group that provides guidance and support to businesses and organizations within the pet industry. Its main goal is to promote responsible pet ownership and improve the welfare of pets. The council consists of experts and stakeholders who share insights on trends, regulations, and best practices. PIAC also works to educate the public about the importance of pet care and the benefits of having pets in our lives. By collaborating with various animal welfare organizations and industry leaders, the council aims to create a positive impact on both pets and their owners.