Persuasive refers to the ability to convince others to adopt a particular viewpoint or take a specific action. This skill is often used in various fields, including marketing, politics, and communication. Persuasive techniques can include emotional appeals, logical reasoning, and the use of credible evidence to support arguments. In writing and speaking, persuasive strategies aim to influence an audience's beliefs or behaviors. Common examples include advertisements that encourage consumers to buy products or speeches by public figures like politicians that aim to rally support for a cause. Effective persuasion relies on understanding the audience's needs and values.