Perfume brands create and market fragrances for personal use, often reflecting a specific style or emotion. Popular brands include Chanel, Dior, and Gucci, each offering a range of scents that cater to different preferences. These brands often collaborate with renowned perfumers to develop unique compositions that appeal to various demographics. Many perfume brands also focus on packaging and branding to enhance the overall experience. Limited edition releases and celebrity endorsements are common strategies to attract consumers. Additionally, some brands emphasize sustainability by using eco-friendly ingredients and practices, appealing to environmentally conscious buyers.