A Performing Rights Organization (PRO) is an organization that manages the rights of artists and songwriters by licensing their music for public performances. This includes live concerts, radio broadcasts, and streaming services. PROs collect royalties on behalf of their members whenever their music is played in public, ensuring that creators are compensated for their work. PROs also help businesses and venues comply with copyright laws by providing the necessary licenses to play music. Some well-known PROs include ASCAP, BMI, and SESAC. By facilitating these processes, PROs play a crucial role in supporting the music industry and protecting the rights of creators.