Performance-Based Marketing is a strategy where advertisers pay only when specific actions are completed, such as clicks, leads, or sales. This approach ensures that marketing budgets are spent efficiently, as businesses only invest in campaigns that deliver measurable results. It allows companies to track their return on investment (ROI) closely and adjust their strategies based on performance data. This type of marketing often involves various channels, including social media, search engines, and affiliate networks. By focusing on outcomes rather than just impressions, businesses can optimize their advertising efforts and achieve better results, making it a popular choice in the digital landscape.