Performance Rights Organization
A Performance Rights Organization (PRO) is an organization that manages the rights of artists and songwriters. They collect royalties on behalf of these creators when their music is performed publicly, such as in concerts, on the radio, or in restaurants. By doing this, PROs ensure that artists are compensated for their work.
PROs also help to license music for public performances. They provide businesses and venues with the necessary licenses to play music legally, simplifying the process for both the venue and the artists. Major PROs include ASCAP, BMI, and SESAC.