"Peak Season" refers to the time of year when demand for certain products or services is at its highest. This period varies by industry; for example, the holiday season in retail typically sees increased sales, while summer is peak for travel and tourism. Businesses often prepare for peak season by increasing inventory, hiring temporary staff, and ramping up marketing efforts. During peak season, customers may experience longer wait times and higher prices due to increased demand. Companies aim to maximize their profits during this time, but they must also ensure customer satisfaction to maintain loyalty. Proper planning is essential for success in peak season.