PayMaya is a digital wallet and financial services app in the Philippines that allows users to make cashless transactions. It enables users to pay bills, shop online, and send money to friends and family easily. The app can be linked to a bank account or topped up at various locations. In addition to personal use, PayMaya offers business solutions, allowing merchants to accept payments through QR codes and online platforms. The service promotes financial inclusion by providing access to digital payments for those without traditional banking services.