Pay-TV refers to television services that require subscribers to pay a fee to access content. This includes cable and satellite television, where viewers receive a variety of channels and programming in exchange for a monthly subscription. Pay-TV often offers premium channels, on-demand content, and exclusive shows that are not available through free broadcasting. In recent years, the rise of streaming services has changed the landscape of Pay-TV. Many consumers are now opting for platforms like Netflix, Hulu, and Amazon Prime Video, which provide flexible viewing options without traditional cable or satellite subscriptions. This shift has led to a decline in traditional Pay-TV subscriptions.