Patronage refers to the support and encouragement given by individuals or organizations to artists, writers, or other creators. This support can come in various forms, such as financial assistance, resources, or opportunities for exposure. For example, a wealthy individual might provide funding for a musician to produce an album, helping them reach a wider audience. Historically, patronage has played a crucial role in the arts, with figures like Lorenzo de' Medici in the Renaissance supporting artists like Michelangelo and Leonardo da Vinci. This relationship not only helped the artists thrive but also allowed patrons to showcase their wealth and cultural sophistication.