The Pacific Asia Travel Association (PATA) is a non-profit organization established in 1951 to promote travel and tourism in the Asia-Pacific region. It serves as a platform for collaboration among governments, travel agencies, and other stakeholders to enhance the growth of the tourism industry. PATA focuses on sustainable tourism practices and aims to improve the overall travel experience for visitors. PATA provides valuable research, marketing support, and networking opportunities for its members. The organization hosts events, conferences, and workshops to share knowledge and best practices. By fostering partnerships, PATA helps to address challenges in the tourism sector and encourages responsible travel within the Asia-Pacific region.