Pabst Blue Ribbon (PBR) is an American lager beer that was first brewed in 1844 by the Pabst Brewing Company. Known for its light, crisp taste, PBR has become popular among beer drinkers looking for an affordable option. The beer is often associated with a blue ribbon label, which symbolizes its historical recognition at various fairs and exhibitions. Over the years, PBR has gained a cult following, particularly among younger consumers and in urban areas. Its marketing strategy has embraced a retro aesthetic, appealing to those who appreciate vintage culture. PBR is often enjoyed at social gatherings, bars, and music festivals.