PSY is a South Korean singer, songwriter, and record producer, best known for his viral hit "Gangnam Style," released in 2012. The song features a catchy melody and humorous dance moves, which contributed to its global popularity. It became the first video to reach over a billion views on YouTube, showcasing the power of social media in music promotion. Born Park Jae-sang in 1977, PSY gained fame for his unique style that blends pop, hip-hop, and electronic music. He has released several albums and continues to influence the music industry with his energetic performances and distinctive persona.