PIM-DM, or Process Integration and Management - Data Management, is a framework designed to streamline and enhance the management of data across various processes within an organization. It focuses on integrating data from different sources, ensuring consistency, and improving accessibility for decision-making. The primary goal of PIM-DM is to optimize data workflows, reduce redundancy, and maintain data quality. By implementing this framework, organizations can better manage their data assets, leading to improved efficiency and more informed business strategies.