PBR, or Professional Bull Riders, is an organization that promotes the sport of bull riding. Founded in 1992, it features top bull riders competing in events across North America and beyond. The goal is to stay on a bucking bull for eight seconds, showcasing both the rider's skill and the bull's strength. The PBR hosts various tours and championships, culminating in the annual PBR World Finals. Riders earn points based on their performance, and the top competitors vie for significant prize money and titles. The sport has gained popularity, attracting fans and sponsors alike.