Oxum is a prominent deity in the Yoruba religion, often associated with rivers, fertility, and love. She is revered as a goddess of fresh water and is believed to provide nourishment and abundance. Oxum is also linked to beauty and sensuality, making her a symbol of attraction and desire. In the context of the African diaspora, particularly in Candomblé and Santería, Oxum is syncretized with various Catholic saints, such as Our Lady of Aparecida. Her worship involves rituals that celebrate her qualities and seek her blessings, emphasizing the importance of water and fertility in both spiritual and everyday life.