Outdoor signage refers to signs placed outside buildings or in public spaces to convey information, promote businesses, or guide people. These signs can include banners, billboards, directional signs, and informational displays. They are designed to be visible and readable from a distance, often using bold colors and large fonts. Effective outdoor signage plays a crucial role in attracting customers and enhancing brand visibility. It can be made from various materials, such as metal, wood, or plastic, and is often weather-resistant to withstand outdoor conditions. Proper placement and design are essential for maximizing impact and ensuring safety.