Oscar Proud is a fictional character from the animated television series The Proud Family. He is the father of the main character, Penny Proud, and is known for his humorous and sometimes overprotective nature. Oscar runs a snack food business called Proud Snacks, which often serves as a backdrop for various storylines in the show. As a character, Oscar is depicted as a loving but often clueless dad who tries to support his family while navigating the challenges of parenthood. His interactions with Penny and other characters highlight themes of family, friendship, and the ups and downs of growing up.