Original Programming refers to content that is created specifically for a particular platform, such as a streaming service or television network. This type of programming is unique and not based on existing films, shows, or books. It often includes series, movies, and documentaries that showcase original stories, characters, and ideas, attracting viewers with fresh and engaging content.
Many popular platforms, like Netflix and Hulu, invest heavily in Original Programming to differentiate themselves from competitors. By producing exclusive shows and films, they aim to build a loyal audience and encourage subscriptions. This strategy has led to the rise of critically acclaimed series, such as Stranger Things and The Handmaid's Tale.