Order fulfillment is the process of receiving, processing, and delivering customer orders. It involves several steps, including inventory management, picking and packing items, and shipping them to the customer. Efficient order fulfillment is crucial for businesses to ensure customer satisfaction and maintain a good reputation. The order fulfillment process can be managed in-house or outsourced to third-party logistics providers, known as 3PLs. These providers specialize in handling logistics, allowing businesses to focus on other aspects of their operations. Effective order fulfillment can lead to faster delivery times and improved customer loyalty.