Only The Family is a music collective and record label founded by the American rapper Lil Durk. Established in 2010, it focuses on promoting and supporting emerging artists, primarily in the hip-hop genre. The collective is known for its collaborative projects and has gained significant attention in the music industry. The label has released several successful albums and mixtapes, featuring various artists associated with Only The Family. Its members often collaborate on tracks, creating a unique sound that blends their individual styles. The collective has played a crucial role in the careers of many artists, helping them gain recognition and grow their fan base.