Online fundraising is the process of collecting donations through the internet to support various causes, such as charities, non-profits, or personal projects. It typically involves creating a campaign on a fundraising platform, where individuals can share their goals and encourage others to contribute. This method allows for a wider reach, as people from different locations can easily participate. Many organizations use social media and email to promote their online fundraising efforts, making it easier to connect with potential donors. Popular platforms like GoFundMe, Kickstarter, and Indiegogo provide tools for campaign management, tracking donations, and engaging with supporters.