An online boutique is a retail store that operates exclusively on the internet, offering a curated selection of clothing, accessories, and sometimes home goods. These boutiques often focus on unique, trendy, or niche products that may not be available in traditional brick-and-mortar stores. Customers can browse items, read descriptions, and make purchases from the comfort of their homes. Many online boutiques utilize social media platforms like Instagram and Pinterest to showcase their products and engage with customers. They often provide personalized shopping experiences, including styling tips and customer service, to enhance the online shopping journey.