Oliviero Toscani is an Italian photographer and communication expert, best known for his provocative advertising campaigns. He gained fame for his work with the fashion brand Benetton, where he used striking images to address social issues like racism, AIDS, and war. His approach often sparked controversy and debate, pushing the boundaries of traditional advertising. Born on February 28, 1942, in Milan, Toscani studied photography and visual communication. He has worked on various projects, including editorial photography and art exhibitions. His unique style and commitment to social causes have made him a significant figure in contemporary visual culture.