Olaplex is a hair care brand known for its innovative products designed to repair and strengthen damaged hair. The brand's flagship product, Olaplex No. 1, is often used in salons to help restore the internal structure of hair during chemical treatments, such as coloring or bleaching. In addition to salon treatments, Olaplex offers a range of at-home products, including Olaplex No. 3, which is a take-home treatment that helps maintain hair health between salon visits. The brand is popular among professionals and consumers alike for its ability to improve hair texture and reduce breakage.