Off-Price Retailing
Off-price retailing refers to a retail strategy where products are sold at prices lower than the traditional retail market. These retailers often acquire excess inventory, discontinued items, or products from previous seasons at discounted rates, allowing them to pass savings on to consumers. Popular examples of off-price retailers include TJ Maxx, Marshalls, and Ross.
This retail model appeals to budget-conscious shoppers seeking quality goods at reduced prices. Off-price retailers typically offer a wide range of products, including clothing, home goods, and accessories, making them a popular choice for consumers looking for bargains without sacrificing quality.