An objective, or goal, is a specific target or outcome that an individual or organization aims to achieve. It provides direction and focus, helping to prioritize actions and resources. Objectives can be short-term or long-term and are often measurable, allowing progress to be tracked over time. Setting clear objectives is essential for effective planning and decision-making. They can relate to various areas, such as personal development, business growth, or project completion. By defining objectives, individuals and teams can align their efforts and work towards a common purpose, enhancing motivation and accountability.