OXO is a brand known for its innovative kitchen tools and gadgets designed to make cooking and food preparation easier. Founded in 1990, the company focuses on creating products that are comfortable to use and accessible for everyone, including those with limited hand strength. Their range includes items like peelers, measuring cups, and utensils. The brand is recognized for its signature Good Grips line, which features ergonomic designs and soft, non-slip handles. OXO emphasizes user-friendly designs that cater to a wide audience, making cooking more enjoyable and efficient for both novice and experienced chefs.