OTT services, or Over-The-Top services, refer to content delivered directly to viewers via the internet, bypassing traditional cable or satellite television. These services allow users to stream movies, TV shows, and other media on various devices, such as smartphones, tablets, and smart TVs. Popular examples include Netflix, Hulu, and Amazon Prime Video. OTT services typically operate on a subscription model, offering users access to a vast library of content for a monthly fee. They often provide original programming and exclusive content, making them appealing alternatives to conventional broadcasting. This shift has transformed how audiences consume media, leading to the rise of binge-watching and on-demand viewing.