ODM stands for "Original Design Manufacturer." It refers to a company that designs and manufactures products that are then sold under another company's brand name. ODMs typically handle the entire production process, from product design to manufacturing, allowing brands to focus on marketing and sales. Many companies, especially in the electronics and apparel industries, rely on ODMs to create products efficiently and cost-effectively. By partnering with an ODM, brands can leverage the manufacturer's expertise and resources, which can lead to faster time-to-market and reduced production costs while maintaining quality standards.