O'Bannon refers to a legal case involving former college athlete Ed O'Bannon, who challenged the NCAA's use of athletes' images and likenesses without compensation. The case, filed in 2009, argued that college athletes should be entitled to receive payment for their contributions to the sports industry. In 2014, a federal judge ruled in favor of O'Bannon, stating that the NCAA's rules restricting athletes from receiving compensation violated antitrust laws. This landmark decision has had significant implications for college sports, leading to ongoing discussions about athlete compensation and the future of the NCAA.