Novo Hamburgo is a city located in the southern region of Brazil, specifically in the state of Rio Grande do Sul. Founded in 1927, it is known for its strong industrial base, particularly in the footwear sector, earning it the nickname "Shoe Capital of Brazil." The city is part of the Greater Porto Alegre metropolitan area and has a diverse population. The city features a mix of urban and natural landscapes, with parks and green spaces that enhance its quality of life. Novo Hamburgo also hosts various cultural events and festivals, reflecting the rich heritage of its inhabitants, many of whom are descendants of German immigrants.