The North Platte River Rodeo is an annual event held in North Platte, Nebraska, celebrating the region's rich cowboy culture. This rodeo features traditional competitions such as bull riding, barrel racing, and roping events, attracting participants and spectators from across the country. In addition to the rodeo events, the festival includes live music, food vendors, and activities for families, making it a community gathering. The rodeo typically takes place in the summer, showcasing the skills of local cowboys and cowgirls while promoting the spirit of the American West.