The North American Truck of the Year is an annual award that recognizes the best new trucks in the North American market. It is awarded by a panel of automotive journalists from the United States and Canada, who evaluate vehicles based on factors such as innovation, design, safety, and performance. The award aims to highlight excellence in the truck segment and influence consumer choices. To be eligible for the award, vehicles must be new or significantly updated models that are available for sale in North America. The selection process involves extensive testing and evaluation, culminating in the announcement of the winner at the North American International Auto Show.