Norman Stingley was an American inventor best known for creating the first successful plastic fishing lure. His innovative design revolutionized the fishing industry by providing anglers with a more durable and effective option compared to traditional lures made from natural materials. Stingley's invention contributed to the popularity of artificial lures among recreational fishermen. In addition to his work in fishing tackle, Stingley was also involved in various business ventures throughout his life. His contributions to the fishing community have left a lasting impact, influencing the development of modern fishing gear and techniques used by enthusiasts today.