Nintendo of America is a subsidiary of the Japanese company Nintendo. Founded in 1980, it is responsible for the marketing, sales, and distribution of Nintendo products in the United States and Canada. The company has played a significant role in popularizing video games through its iconic consoles, such as the Nintendo Entertainment System and the Nintendo Switch. The headquarters of Nintendo of America is located in Redmond, Washington. The company also oversees the localization of games, ensuring that titles are adapted for North American audiences. Nintendo of America has contributed to the growth of the gaming industry and remains a key player in the market.