The Niigata Festival is an annual celebration held in Niigata City, Japan, typically in early August. It showcases the region's rich culture and traditions through various events, including parades, traditional music, and dance performances. The festival attracts both locals and tourists, creating a vibrant atmosphere filled with food stalls and entertainment. One of the highlights of the Niigata Festival is the Niigata Fireworks Festival, which features stunning fireworks displays over the Shinanogawa River. This event draws large crowds who gather to enjoy the spectacular show, making it a memorable experience for all attendees.