Niche fashion refers to specialized styles or trends that cater to specific groups of people or interests. Unlike mainstream fashion, which targets a broad audience, niche fashion focuses on unique aesthetics, cultural influences, or particular lifestyles. This can include styles like vintage fashion, streetwear, or sustainable clothing, appealing to consumers who seek individuality and personal expression. Brands in the niche fashion market often prioritize quality, craftsmanship, and distinctiveness over mass production. They may use unique materials or collaborate with local artisans to create limited-edition pieces. This approach fosters a sense of community among enthusiasts who share similar tastes and values, making niche fashion a vibrant and dynamic segment of the industry.