Niche engineering refers to the practice of designing and creating specialized products or systems that cater to a specific market segment or audience. This approach focuses on addressing unique needs or preferences that are often overlooked by mainstream solutions. By targeting a narrow audience, niche engineering can lead to innovative designs and improved user satisfaction. Companies that engage in niche engineering often conduct thorough market research to identify gaps in existing offerings. This allows them to develop tailored solutions that stand out in competitive markets. Examples include customized software applications for specific industries or eco-friendly products designed for environmentally conscious consumers.