Next Media is a media company based in Hong Kong, known for its focus on news and entertainment. Founded by Jimmy Lai in 1990, it gained prominence through its flagship publication, Apple Daily, which provided a mix of news, commentary, and lifestyle content. The company has been influential in shaping public opinion and has a reputation for its bold reporting. In recent years, Next Media faced significant challenges due to political pressures and changes in the media landscape. In 2021, Apple Daily was forced to shut down following a crackdown on press freedom in Hong Kong. Despite these challenges, Next Media remains a notable player in the region's media industry.