Next Digital is a media and technology company based in Hong Kong. It focuses on digital content and services, providing a range of platforms for news, entertainment, and lifestyle information. The company aims to engage audiences through innovative digital solutions and interactive experiences. Founded in 1999, Next Digital operates several well-known brands, including Apple Daily, which was a popular newspaper until its closure in 2021. The company has adapted to the changing media landscape by emphasizing online content and leveraging social media to reach a broader audience.