"New Labour" refers to a political movement in the United Kingdom that emerged in the 1990s under the leadership of Tony Blair. It represented a shift in the Labour Party's ideology, moving towards the center of the political spectrum. This approach aimed to appeal to a broader electorate by embracing market-oriented policies while maintaining a commitment to social justice. The New Labour government, which was in power from 1997 to 2010, focused on modernizing public services, increasing investment in education and healthcare, and promoting economic growth. Key policies included the introduction of the Minimum Wage and significant reforms in public services, which aimed to improve efficiency and accessibility.